Brilliant native advertising made easy

We are a team of programmatic experts, specialized in Native Advertising. Our digital platform helps you to easily create, distribute, and analyze Native Advertising campaigns at scale.
We would love to meet and tell you more about how we can help you accelerate and grow your business through Native Advertising.

Journe.co merges the worlds of adtech and human creativity, to generate a unique and intuitive method of digital storytelling. We help brands and agencies to reach and engage with their audiences through amazing stories and data-driven marketing. Together, we can create a better and more rewarding advertising environment for all stakeholders. Get in touch with us here to find out more!

NATIVE ADVERTISING

Unleash the potential of native advertising

Native Advertising is a form of advertising in the field of content marketing. It follows the natural look, form, function and feel of the user experience in which it is places. At Journe.co, you can create and distribute Native Advertising easier and at a larger scale than ever before. This is done by mixing sophisticated programmatic technology with unique human creativity and world class journalism.

Consumers tend to look at native ads 52% more frequently and 308x longer compared to traditional display ads.

Native ads registers a 39% higher lift for brand favorability compared to traditional banner ads.

Native ads registers a 53% higher lift in purchase intent compared to traditional banner ads.

More info

Native advertising is gaining traction and is estimated to account for 74% of all ad revenue by 2021 — Business Insider. Since native advertising works perfectly on mobile and smaller screens, the increase in mobile usage is an obvious catalyst fueling the rise of Native Advertising.

 

According to an eye-tracking study performed by IPG Media Lab and Sharethrough, native advertising beats banner ads on every engagement metric. Consumers tend to look at native ads 52% more frequently and 308x longer compared to traditional display ads. Furthermore, Native ads registered a 53% higher lift in purchase intent and 39% higher lift for brand favorability, compared to traditional banner ads.

 

It has been argued that Native Advertising will have an impact on mobile advertising, similar to what display banners meant for the desktop format when the industry was formed. However, rather than being intrusive in nature, Native Advertising is all about respecting both the content and the user by behaving consistently with the user experience and function just like natural content. It is our belief that creativity, quality of content, and technology will be the pillars of competitive advantage for firms who wish to compete in this day and age, in order to successfully engage, convert, and retain customers. Journe.co offers you the tools to excel in all three pillars, and helps you to provide aesthetically pleasing, engaging, and relevant messaging, generating stronger customer relationships. In other words – better business for everyone involved.

Join in on the revolution against poor quality ads, un-inspiring content, and obsolete technology – Join Journe.co!

NATIVE ADVERTISING THROUGH PROGRAMMATIC BUYING TECHNOLOGY

Programmatic buying stands out from non-programmatic buying through its sophisticated use of technology by automating and improving the buying process in online advertising. Through the use of sophisticated algorithms, firms can be assured that their end-consumers are reached more accurately, at high-value scale, and at minimum cost.

Native advertising is gaining traction and is estimated to account for 74% of all ad revenue by 2021 — Business Insider. Since native advertising works perfectly on mobile and smaller screens, the increase in mobile usage is an obvious catalyst fueling the rise of Native Advertising.

 

According to an eye-tracking study performed by IPG Media Lab and Sharethrough, native advertising beats banner ads on every engagement metric. Consumers tend to look at native ads 52% more frequently and 308x longer than display ads. Furthermore, Native ads registered a 53% higher lift in purchase intent and 39% higher lift for brand favorability, compared to traditional banner ads.

 

It has been argued that Native Advertising will have an impact on mobile advertising, similar to what display banners meant for the desktop format when the industry was formed. However, rather than being intrusive in nature, Native Advertising is all about respecting both the content and the user by behaving consistently with the user experience and function just like natural content. It is our belief that creativity, quality of content, and technology will be the pillars of competitive advantage for firms who wish to compete in this day and age, in order to successfully engage, convert, and retain customers. Journe.co offers you the tools to excel in all three pillars, and helps you to provide aesthetically pleasing, engaging, and relevant messaging, generating stronger customer relationships, and better business for everyone involved.

Join in on the revolution against poor quality ads, un-inspiring content, and obsolete technology -Join Journe.co!

NATIVE ADVERTISING THROUGH PROGRAMMATIC BUYING TECHNOLOGY

Programmatic buying stands out from non-programmatic buying through its sophisticated use of technology by automating and improving the buying process in online advertising. Through the use of sophisticated algorithms, firms can be assured that their end-consumers are reached more accurately, at high-value scale, and at minimum cost.

 PLATFORM

How it works

 

The Journe.co platform interweaves the world of content creation with advanced programmatic technology, enabling you to easily distribute your content at scale, while minimizing your costs. Having great content is only as good as its content distribution method. With Journe.co, rest assured knowing your content will reach not only the right people, but as many of the right people as possible. You decide whether to use the self-service model, or the full-service model. Either way, our experienced trading desk, media strategists, and content strategists are always here to help.

Platform

The Journe.co platform is built on four main blocks, and it’s up to you to decide which one of them to use.

01. CONTENT CREATION

Order content from our experienced, highly skilled and creative storytellers. We have 20+ writers on our platform. Our categories and range of writers are constantly growing, offering you the ability to order relevant communication and accurately customize your content.

 

02. LANDING PAGES

Design your own aesthetically pleasing and intuitive Landing Page with our easy-to-use customizable editing tool. Choose between a wide range of design blocks to find the ultimate fit for your brand, to help you stand out among competitors through superior value communication. All landing pages are mobile friendly and Journe.co absorbs and analyzes customer data that provides you with insight to make accurate strategic decisions and optimize your content according to customer preferences.

 

03. MEDIA BUYING

Use Journe.co to distribute your articles and experience the benefits of our cutting edge programmatic tool, adapted and optimized for Native Advertising.

 

04. ANALYTICS

Extract high-value actionable insights from our Analytics Tool, generating insights from traditional KPIs such as CPM, CPC and CPA, – along with unique native-specific metrics such as; virality, engagement rate, CPE, read meter, reading time, and many more!

 

JOBS

Become a storyteller

We are constantly looking to expand our team of excellent storytellers! If you want to join the journey, to help brands to create the most meaningful, relevant, and sophisticated content in the industry, while remaining completely independent – we want to hear from you! At Journe.co, you work as a freelancer, at an hourly rate while growing a network of brands that suits your skills best.

 

The process:
1. Send application of interest 2. Screening and interview
3. Get a login and start writing stories

JOBS

Become a storyteller

We are constantly looking to expand our team of excellent storytellers! If you want to join the journey, to help brands to create the most meaningful, relevant, and sophisticated content in the industry, while remaining completely independent – we want to hear from you! At Journe.co, you work as a freelander, at an hourly rate while growing a network of brands that suits your skills best.

 

The process:
1. Send application of interest 2. Screening and interview
3. Get a login and start writing stories

CONTACT & TEAM

Reach out

We would love to meet you and discuss how we at Journe.co can help you grow your business through enhanced value communication, enhanced quality of content, increased customer engagement and programmatic targeting. We are located in Stockholm at Eriksbergsgatan 8A. Don’t hesitate to drop us a message, and we will schedule in a chat over a cup of coffee!

Our team

CONTACT & TEAM

Reach out

We would love to meet you and discuss how we at Journe.co can help you grow your business through enhanced value communication, enhanced quality of content, increased customer engagement and programmatic targeting. We are located in Stockholm at Eriksbergsgatan 8A. Don’t hesitate to drop us a message, and we will schedule in a chat over a cup of coffee!

Our team

Sport geek with 7+ years of experience within digital marketing. He is specialist, lecturer and pioneer in the field of programmatic advertising. Managing Director of Platform161 Nordics at the age of 22 and recognized as one of Sweden’s 101 ”super talents” by Veckans Affärer.

CARL LIVERSTAM

CEO, founding partner

Tech-loving entrepreneur who has operated several startups. Experienced in digital marketing, e-commerce, controlling and finance. Holds B.Sc. in Business & Economics from Stockholm School of Economics.

HUGO HÅGEMARK

BDO, founding partner

Fast running Native Specialist with previous experience within content production at Bonnier News and Wasp Communication. Holds a B.Sc in Media and communication from Lund University.

ELLINOR BJÖRKMAN

Senior Content Strategist

Tech-ninja with +15 years experience within Computer science and Web Development, specialized in advanced digital solutions. Holds a master in Computer Science from Linköping University.

JONAS KAC

CTO

Game-loving designer with +6 years experience in graphic design, web design, front-end development and project management.

AXEL FERLIN

Graphic Designer